Magazine advertising can play an important part in the overall marketing mix, with the main results being to maximise the target audience.The Brits and Katys Perry's tour are huge events, they will want to be regonised and gain as much coverage as possible for the upcoming events. Magazines are usually weekly or monthly publications. There are two categories: trade magazines (focus on business)and consumer magazines( lifestyle such as fashion or music). When looking at articles on the chosen events, both use fashion magasines such as heat,Elle,Company and more. This genre of magasine is used as it fits in with the intended target audience.
- Relatively long ad life and repeated ad exposure. Magazines are often kept for months. Your message keeps selling.
- Excellent picture reproduction quality, and the paper is far superior to newsprint.
- Advertising messages are more image related and less price oriented
- Excellent pass-along value.
- Higher production costs.
Keeping these advantages and disadvantages in mind, im going to focus on two particular magasines; The company where it covers The Brits and Elle, where Katy Perry is March's cover.
Advantages of Magazine Advertising
- The ability to reach specific audiences. They have highly defined readerships that allow you to focus on specific market niches. Specific groups can be reached by placing advertisements in magazines whose editorial content specializes in topics of interest to that specific target. For example, if you run an ad in an automotive magazine, you can be fairly sure the people who subscribe to it either own a car or truck, or are shopping for one.- Relatively long ad life and repeated ad exposure. Magazines are often kept for months. Your message keeps selling.
- Excellent picture reproduction quality, and the paper is far superior to newsprint.
- Advertising messages are more image related and less price oriented
- Excellent pass-along value.
Disadvantages of Magazine Advertising
- Limited flexibility in terms of ad placement and format- Higher production costs.
Keeping these advantages and disadvantages in mind, im going to focus on two particular magasines; The company where it covers The Brits and Elle, where Katy Perry is March's cover.
"Company signs six-month partnership with Brit Awards"
Lifestyle Fasion Magasine Company, signs a six-month contract whcih started last November. The magazine would feature coverage on The Brit Awards.Checkout the article - http://www.brandrepublic.com/go/news/article/1035371/company-signs-six-month-partnership-brit-awards/
The Novemeber 2010 issue, mentions on the front page how Company readers could win BACKSTAGE access to the Brit's! WOW!The magasine covered topics such as nomintations
Katy Perry is the cover of this months ELLE. The magasine article focuses on Katy Perry lifestyle such as her fashion and her relationship with husband Russle Brand. She does mention how she will be busy this year with her tour. Even though this is not a article about her tour, just by mentioning the tour its a way of advertising the tour to Elle's readers.
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