Masters of Sponsorship

MasterCard enters its 13th year of the  headline sponsorship of The BRIT Awards. MasterCard is now the longest-running music sponsor in the UK.

The BRIT's is not open to the public to purchse tickets. But by being a resgisterd Mastercard holder you can apply for tickets, this makes it exclusive.

To celebrate another year sponisring this iconic annual event. MasterCard has luanced 'Something for the Fans' . This is an promotion to engage cardholders across Britain who can enter to win a Priceless music collectable formerly cherished by their favourite artists.

Ill give you a clue.....

Take a look and see what some big artists are giving away! Click here

Sponsorship is the fastest form of marketing “Sponsorship is the purchase of exploitable rights and marketing benefits that arise from direct involvement with a personality, special event, club or agency” (Glenn Bowdin, 2007). Major events are most likely to have sponsorship. Companies spend a substantial amount of money each year on sponsoring. Sponsorship spending in the UK is over £8 million. Sponsoring an event or product is another method of interacting with the market, creating brand interaction with customers and stakeholders. MasterCard use in-kind sponsorship. In-kind sponsorship is where sponsors make their contribution in the form of goods and services rather than providing cash.

Why sponsor?
Sponsorship offers the possibility of achieving several goals at once. According to Schmader and Jackson in their book, Special Events: Inside and Out, a company can benefit from sponsorship in many ways, such as:

• Enhancing Image/Shaping Consumer Attitudes
  Driving Sales
• 
  Creating positive publicity/heightening visibility
• Differentiating from competitors
• Helping with good "Corporate Citizen" role
• Enhancing business, consumer and VIP relations

Ben Rhodes, vice president marketing at MasterCard UK & Ireland, said: "The Brit Awards is a significant component of our global entertainment strategy, allowing MasterCard to meaningfully engage with the British public in a way that matters to them, not only through traditional media channels, such as print and broadcast, but also through developing unique content for digital activities and social media, such as the Priceless Dance-Off promotion we ran in 2008 and this year's mypricelessgig promotion to celebrate 30 years of The Brit Awards