“Your website is you BRAND, your virtual SHOP and you virtual PRESENCE”
As seen in my first blog post, we know that in Great Britain around 46,683,900 people have access to the internet, where 70% of adults have a high speed internet connection, this is because of an increase in internet services. So we know it’s very popular, so let’s look at the internet usage.
Internet Usage
(TGI, 2007)
Who uses the internet?
The most popular usages of internet is more than 30 hours a week. After taking a look at statistics, generated by KMR, we can see that internet users are:
· Variety of demographics
· ABC1 national social grade
· Age group 15- 44 use the most internet
· 63% female users (mintel 2010)
Websites and Events
An events website provides many functions for targeting the audience. A website is an important marketing communication tool. Internet users actively seek information on a specific topic/product or an event. Websites provide a clear link between communication and purchase behaviour.
Where to find these websites…Search Engine Optimisation?
When I began research on the chosen events, I used the most popular search engine Google to find out more information on both events. Google is the most popular used search engine, it was set up by Larry Page & Sergey Brin in 1996. Google allows internet users to quickly find our all types of information such as images, maps, news and weather. Google now has an online store. Using search engines such as Google, Ask or Bing allows potential customers to find out exactly what using pages of website choices, in the matter of seconds.
The Brits website was at the top of the search results along with over 1,860,000 other Brit related sites!
In comparison Katy Perry has around 76,300,000 results, this is a huge difference but this is because she is an artist so there will more news surrounded her other than just her UK tour.
Both events have first place when searched into Google, this is listings it is very promising as Females click on first choice in listings in 0.71 seconds and males click at 0.74 seconds
Females less likely to go past first page this means both events are using their websites to their full potential. Both events are using their websites to their full potential, using search engine optimization to the max, winning first place in the Google search!
Search Engine Optimasitation has changed advertising meaning companies can advertise there and position itself in a huge market. ‘It revolutionized the ad economy, enabling marketers to pay for performance rather than space, time and eyeballs. It invented new means of targeting ads to make them efficient’ (Jarvis, 2009).
Check out my chosen events websites:
The BRIT's website is essentially an online "brochure" contains every aspect that you would want to know about the Brits, from the build up to the actual event. The website contains news, photos, voting options, the History and " something for the fans"
Not only can you find out information about any Brit updates there are also links to there social networking sites.
Social Networking allows events such as the Brit's to promote for free, word about the event will be spread a lot quicker and can reach a huge target audience. The Brit's loads images and logo into there profiles so there are visible for social network friends and all the users who visit your profile. To find out more on social networking take a look at the “its facebook time” post.
The website offers competitions to win tickets, below shows one of the competitions
Q: Who presented Coldplay with their award for best British group in 2003?
- David Hasselhoff
- Owen Wilson & Jackie Chan
- Jamie Oliver & Gorden Ramsey
- Katie Price/Jordan
Do you know the answer?
Katy Perry
Katy Perry’s website is slightly more vibrant that the Brits website but it has a similar simple layout. This site isn’t a specific tour site instead Katy Perry is the main topic. Fans can click on headings such as music, videos and news.
Social networking sites are advertised the top of her home page, where fans can go onto to find out any more information and become more involved with the tour and Katy Perry.
There is also
a section all about her tour. From this you can get tour dates, join fan discussion, and take a look at pictures and videos of performances from the “California Dreams Tour” (If you’ve for tickets don’t ruin the surprise!)
No comments:
Post a Comment