On the way to a marketting Lecture driving along listening to Capital they annouched they were offering a bunch of listeners 4 Brit TICKETS!
Heart's Radio station, later that day in the evening had the same style of competition, where listeners call up when a specific song is played.
The radio is an interactive marketting tool. It allows a higher degree of intercation to be made as listeners "hear" the message.The Radio advertises local and national events. Both events are music events therfore is listeners like a particular track such as "forget you" by Ce-Lo Green,they could then go on to finding out more infomation on that artist. The radio therfore is known as "radio with a buy button" (Smith and Taylor,2004) Digital radio offers instant interaction and has the power of building communitees such as Capital radio has a strong follwoing from "Londoners". The Radio contriubutes to the power of E-marketting as its another form of media which is linked to the internet.
Capital Radio is working alongside the Brits. Capital Listeners will be the "voters" for the Best British Single!
Check out the top 10 contenders or vote!. http://www.capitalfm.com/brits/british-single/
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